Brief
Wales Week London is an annual showcase of activities and events that celebrate and promote everything that's great about Wales. Now in its third year, it was felt that a fresh brand direction was needed.
Outcome
We evolved all aspects of the brand from the logo and design style, through to collateral and the website. Creating a brand system that was flexible enough to connect Wales Week to the world.
Results
2.6M social reach
21 locations worldwide
14k+ attendees and growing
The new connector icon is used throughout the brand to help establish it as the mark of Wales Week, connecting Wales Week Worldwide.
As part of the brand evolution, we designed a new website with events at the centre. The website, which uses Craft CMS to manage the content has been designed to act as a live information source during the events, and as an archive of past events.
Bold, energetic motion graphics help promote Wales Week on social channels.
Engagement is vital to the success of the Wales Week brand, so we designed resources and collateral for Welsh organisations around the world to use to show their support.
