Brief
Innovators in real-time data and predictive analytics, Vortex approached us to reposition its brand and help champion its mission for a better, decarbonised world.
Outcome
We delivered a fresh new brand and website which elevated Vortex's market standing and provided a platform to drive their vision of sustainable cities using smart infrastructure.
Results
Following the introduction of the new brand, Vortex was acquired by Marston Holdings.
With climate change being an ever-growing global crisis, Vortex's mission is to unleash the impact of real-time data and predictive analytics to help organisations make effective and informed decisions to reduce their impact on the environment.
Inspired by a cleaner environment, we wanted to clearly emphasise the positive change Vortex is driving for, as well as the subliminal associations it carries of a bright and thriving ecosystem.
Using Gradient Type’s PolySans typeface as a base, we crafted a wordmark that reflected the organic nature of their products originally conceived by Zaha Hadid. To accompany the wordmark, an icon was created to represent the swirling vortex and the forward momentum of the company.
With decarbonisation being at the heart of their mission, we took the hexagonal form of carbon structures and used it to visualise what can’t be seen, creating a visual style to represent the various scanning and monitoring technologies used by their products and making the invisible, visible.
With the vast range of information around their products, services and industry, their website is a key tool in housing and presenting this. Working closely with the Vortex team, we helped restructure and rewrite their content to make it clear and accessible, ensuring their knowledge and expertise shone through.
