Brief
The Skills Centre is a specialised educational facility based in London, providing training and opportunities to help people get into the construction industry. The company needed a new brand identity to help engage a wider audience and grow the business.
Outcome
We created a forward thinking brand identity built around shining light on opportunities and allowing an open door for young people to get into construction.
The Skills Centre wanted to be seen as an "open door"—a place where everyone is welcome. We explored how this could be represented and created an 'opening' mechanism that can be represented in many different ways, which we captured in a design system using shape and movement.
