A transformational brand

FlyForm

Tech

Brief

GovNow needed to reposition from being governmentally led to a broader message to attract a wider spectrum of clients. The consultancy helps large scale organisations on their digital transformation journey using the ServiceNow platform.

Outcome

We put transformation at the heart of the new name and brand. A story of continual change and growth. The result is 'FlyFrom'—a signal of a firm that takes clients to new heights by transforming their organisations.

Results

Since launch, FlyForm has grown from two founders to over 60 full time staff and consultants, attracting multiple rounds of investment along with way.

ServiceNow is a platform that helps large organisations manage their business. It’s frequently used as part of ambitious digital transformation projects. FlyForm is central to the success of these projects, providing their clients with strategy, consultancy, technical development and implementation.

Transformative - Text with a blue butterfly behind
Freedom - Text with a blue butterfly behind

We created a bold, colourful butterfly icon that allows for flexibility and keeps every application fresh. If you look closely, you’ll notice that it’s formed from two letter F’s as a nod to the name.

FlyFrom brand mark - a stylised butterfly
FlyFrom logo
For the ultimate ServiceNow partner experience - text with graphic butterflies in the background

The website

We worked with the FlyForm team to plan, design and build an engaging and informative website that helps key audiences find the content they need.

An offset grid layout and vibrant colour scheme helps bring the content to life, while guiding visitors through the site.

FlyForm website
FlyForm website
FlyForm website

We commissioned photography by Alex Lloyd Jenkins to introduce key members of the FlyForm team.

The two Flyform founders, Phil and Aaron sat in a co-working space looking at a laptop
A man in a smart casual suit sat on a sofa, talking to two other people
A man sat on a sofa, talking to two other people
A man and a woman sat on a soft talking to colleagues

Brand materials

We worked with the FlyForm team to plan, design and build an engaging and informative website that helps key audiences find the content they need.

A booklet with the FlyForm branding on
A shopping bag with the FlyForm branding on
A polo shirt with the FlyForm branding on
A box with the FlyForm branding on

Great people make great work. Take a look at what we've done.

Our Work