“How was 2024 for you?” I’ve asked, and been asked that question a lot over the last couple of weeks. And everyone seems to have the same sort of answer — “a bit weird”.
I’m not really sure why, but for lots of reasons it’s been tough. In business and in life. For pretty much everyone. But it feels like the tide is turning. November and December have felt different. More energetic. More positive.
And we should be feeling positive. While it’s often hard to appreciate at the time, looking back it’s been a great year in many respects at Toward HQ. Here’s some of our highlights:
Project Launches
We’ve seen a whole host of projects go live, including branding, websites and campaigns for Engage, SOCS, Liberty, Supersmith, Call of the Wild, Catnic, WeCare Wales, Race Equality, Terra Mare, Character.com, Llanerch, Monex, Tata Steel and many more.
Ongoing Partnerships
We really focus on building long lasting partnerships and it's great to continue our guardianship and support work with Celtic Manor, Accountancy Cloud, Hello Starling, Community Housing Cymru, Lanelay Hall, Subzero Ice Cream, Vortex, Social Care Wales, plus so many more.
New People
This year we were delighted to welcome (back) account manager Meg, who returns to her position after 2 years of working at places not as cool as Toward. We also welcomed Büşra, the newest addition to the creative team who has already worked on brands, websites and campaigns for lots of our awesome clients.
Charity Partnership
This year we announced our first charity partnership with our long time client partner Cardiff City FC Community Foundation. So far we’ve raised money by running the Cardiff 10k and swapped our usual secret santa gifts with donating toys for the children the foundation supports. Plus, rather than sending cards or gifts to clients, we’re donating the money we would have spent. We can’t wait to do more in 2025!
New Studio
After almost 10 years in Portland House, we moved right across the road to our new studio. Bigger, brighter and better suited to our needs. We’ve had a couple of months of settling in and while there’s still some furniture to be added, it really feels like home already.
WIP
There’s so much work in progress that we can’t wait to share next year, with launches planned in January, February and Mach already. Watch this space!
So, as weird ol’ 2024 draws to a close, we’re feeling energised for what 2025 will bring! We hope you are too.
But for now, we’re heading off for a well earned break. We’ll be closing the studio at 5pm on December 19th, and back ready for action on January 2nd.
From everyone at Toward—Merry Christmas, and a happy new year!
