Defining the future for the Cardiff City FC brand

Cardiff City FC

Brief

As part of an ongoing relationship with CCFC we were tasked with many design challenges such as kit launches, season ticket campaigns, general promotions and branded material around the club. Our aim was to refine and realign their brand so it's built for the future.

Outcome

We developed CCFC's brand assets, typeface, colour palette, art direction and design style to be flexible enough to work across all touch points of the club. Our vision was to create a modern football club which can communicate to the new and old fans simultaneously.  

We developed the CCFC brand to fit with the modern landscape of football - adding a new typeface, refined colour palette and rethought branddirection. We built them a digital brand resource which aligned their brand identity so it's used in a much more consistent way.

CCFC Font Hudson Serif
CCFC Font hudson sans
'we come from sloper road' chant on textured ccfc background
type and icon exploration of ccfc brand
CCFC crest zoomed in, showing different colours of the crest
CCFC brand guidelines homepage showing various brand elements
Information on how to use typography when using the ccfc brand
A collage of imagery representing ccfc fans
A photograph of the stadium focusing on a zoom in on a blue chair
a photograph of ccfc concourses inside the stadium
a photography of steps entering the stadium with sun shining through
a close up of one of the steps in the stadium with the letter C
a shot of the red and blue stands inside the stadium
cardiff city fc chant 'cmon city' on textured background
ccfc canton stand typography
ccfc player cutouts and typeographic style
A collage of lots of different treatments of the brand across different social posts for various promotions and campaigns
2021 season ticket campaign billboard with player raising arms
2022 ccfc ticket campaign social posts
Fans in a stadium waving a large ccfc flat with displaying 'c'mon city'
CCFC branded posters shown on walls of the concourse
ccfc season ticket cards
A range of posters showing different ccfc brand executions with imagery, patterns and type
The ccfc website on tablet
Three posters advertising CCFC's commercial offering 'bluebirds experiences'
Type treatment of the ccfc hospitality sub brand
the ccfc hospitality brand identity - a bluebird in a circle
A close up of a user looking at the ccfc hospitality website on her mobile device

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