Brief
Video production agency STORM+SHELTER approached us to reposition its brand and develop a new website to help provide its audiences with a clear journey. Our goal was to create a more mature identity that reflected the culture of the company, while efficiently guiding clients to the information they need and showcasing the amazing work.
Outcome
Our vision for the brand was inspired by the agency's name. By leveraging the dual nature of the words, we were able to capture the essence of the brand. STORM representing the captivating, director-led commercials, while SHELTER symbolises effective and engaging content production. By combining these distinct personalities, we were able to create a new cohesive brand direction that perfectly encapsulated their unique approach.
We created an identity that blends the duality of their brand using simple icons in black and white, effectively communicating their two distinct personalities. The simple symbols help effectively communicate the brand through a universal lens.
We’re super pleased with the vibe and confidence of the brand and the website—the new look and feel reflects our ambition to kick some serious arse on the global stage.
Nick Patterson
Co-Founder
STORM+SHELTER
